South of Market, also known as "SoMa," is two square miles of hot nightclubs, fashionable restaurants, experimental theaters, discount shopping outlets and art galleries, plus the nation’s most beautiful ballpark. Bordering SoMa to the east is another emerging area known as the City Front District, encompassing the Steuart Street area north of Justin Herman Plaza and the Ferry Building.

* The Yerba Buena Center for the Arts is a $44 million entertainment and art complex located at 701 Mission Street. Performances and exhibits showcase San Francisco's cultural diversity. The center adjoins Moscone Convention Center, The City's premier convention and exhibition facility. Moscone West, which opened in June 2003, is immediately adjacent to the main Moscone facility.
* Pacific Bell Park — San Francisco’s “Miracle On Third Street” — is home to the San Francisco Giants. Guided Insider’s Tours are offered daily at 10:30 am and 12:30 pm. See the sights only players and staff get to see: sit in the dugout, experience a big league clubhouse, walk on the field, and visit other places in the park not available to the general public. For tour reservations, please call (415) 972-2212 Monday through Friday between 8:30 am and 5:30 pm, or order tickets online here.
* The San Francisco Museum of Modern Art, which opened a state-of-the-art building at Third and Howard Streets in January 1995, houses over 15,000 artworks representing the areas of painting and sculpture, photography, architecture and design, and the media arts.
* South Park on Third Street between Bryant and Brannan streets is a charming place to relax. Several fine restaurants, studios and stores stocked with collectibles line its outskirts.
* The Cartoon Art Museum, 655 Mission Street, is guaranteed to tickle funny bones with its collection of original cartoon art as well as a children's and interactive gallery.
* The California Historical Society's new downtown museum at 678 Mission Street showcases the rich legacy of the Golden State.
* The Pacific Telephone building at 140 New Montgomery Street was the first skyscraper built in San Francisco. It houses the Telephone Pioneer Communications Museum, showcasing a replica of Alexander Graham Bell's original telephone, communications memorabilia and exhibits.
* Rincon Center on Spear Street offers shops, restaurants and 27 historical frescoes.

The Folsom Street Fair is a popular South of Market annual event held in September, as is the Gardens Gallery Walk, a free tour of over two dozen galleries, museums, large sculptures and assortments of chalk art located throughout Yerba Buena Center for the Arts.